Having the Social Media Conversation with Your Children

This post was originally written for the Lasso Moon agency I have 4 children in middle school: 2 girls, 2 boys. They are plugged-in to their phones, iPods and iPads. They began with Angry Birds and Minecraft games and quickly became interested in YouTube videos of Nickelodeon stars.  Next thing I knew, they were creating [...]

Is Your Social Media Strategy SOCIAL?

This article originally appeared on the LASSO MOON AGENCY blog: How is your social media strategy working for you? Are you putting out Original, Authoritative and Shareable content that informs, connects and entertains? Here are a few guidelines to keep your efforts in check: S- Shareable O- Original C- Connectable I- Informative A- Authoritative L- [...]

How Old-School Selling Got Me Banned From Richmond, Virginia

In 1992, I was working for an extremely aggressive outside sales organization that was a B2B long distance phone service reseller. I worked out of the Washington, D.C. office and the company was thinking of opening an office in Richmond, Va. Since I had been thrown out of most of the office buildings in the Washington, [...]

This Sales Mistake You’re Making Is Like Throwing Away Free Money

When I first started my sales career as an overly aggressive outside salesman, we were taught to knock down doors for business, hunt out prospects, go in for the kill, and one-call close them. (Follow-ups were for losers who couldn't close on the first date.) In all my time on the job, I had never [...]