Oh, Have I Got Your Attention? 6 ways to make your Content Stand Out

The whole purpose of content marketing is attraction - to gain a prospects attention - to draw them into your world of content and provide value with your knowledge, information and experience. How do you make it stand out from all of the other content out there? You can hit every channel and follow formulas, [...]

Use the CATAPULT Method to Break out of a Sales Slump

I liked one of the methods The Hardcore Closer had on his podcast to help you pull yourself out of a sales slump. The guy has no problem getting in your face, but he offers this advice for free because he wants to help those of us in the sales community to get better. He puts out some solid content, [...]

How Old-School Selling Got Me Banned From Richmond, Virginia

In 1992, I was working for an extremely aggressive outside sales organization that was a B2B long distance phone service reseller. I worked out of the Washington, D.C. office and the company was thinking of opening an office in Richmond, Va. Since I had been thrown out of most of the office buildings in the Washington, [...]

This Sales Mistake You’re Making Is Like Throwing Away Free Money

When I first started my sales career as an overly aggressive outside salesman, we were taught to knock down doors for business, hunt out prospects, go in for the kill, and one-call close them. (Follow-ups were for losers who couldn't close on the first date.) In all my time on the job, I had never [...]