Having the Social Media Conversation with Your Children

This post was originally written for the Lasso Moon agency

I have 4 children in middle school: 2 girls, 2 boys. They are plugged-in to their phones, iPods and iPads. They began with Angry Birds and Minecraft games and quickly became interested in YouTube videos of Nickelodeon stars.  Next thing I knew, they were creating their own Instagram accounts. So, I did what I recommend all parents do…I started an Instagram account so I could follow them. I quickly realized that we needed to set some ground rules for what is and what is not OK for them to do on Instagram as well as future social media accounts. (None of them have a Facebook, Twitter or G+ account – yet!) Because I still like to think I’m cool and hip at 45, I told them if they are going to use social media, they need to keep it REAL: R – respectful, E –encouraging, A – amicable, L – low key

Respectful –

Absolutely no duckface! Respect yourself and others. The internet is forever and pictures don’t just go away. I explained that colleges and future employers will look at their social accounts, and that a foolish picture or comment can come back and haunt them.

Encouraging –

We are to build others up, not tear them down. Posts should be of a positive nature. Comments towards others and pictures of others they post will be to thank, encourage or help others.

Amicable –

That means no keyboard warriors. There will be no engagement in fights. If someone starts with them they are to delete, un-friend, or block that person – then immediately notify their mother or me. Cyberbullying is real and it will not be tolerated. Nip it in the bud.

Low Key –

Keep it to a minimum.  Social Media is fun and can help them stay connected to their friends, but the best way to stay connected with their friends is to BE with their friends. Turn off the technology and go have fun. Social Media is to be a low key, small part of their social experience. Have more fun with reality than virtual reality. As someone who is constantly plugged in, I appreciate what Social Media can do to help build up one’s personal brand, create new friendships and creative partnerships. But kids still need to be kids, there’s a time and place for social media and children / teens need to be aware of the potential consequences of their social media actions after they hit the ‘send’ button. How do you handle the Social Media question with your kids?

 

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Is Your Social Media Strategy SOCIAL?

This article originally appeared on the LASSO MOON AGENCY blog:

How is your social media strategy working for you? Are you putting out Original, Authoritative and Shareable content that informs, connects and entertains? Here are a few guidelines to keep your efforts in check:

S- Shareable

O- Original

C- Connectable

I- Informative

A- Authoritative

L- Lively

 

Shareable – Is your content, your message shareable? Will others want to ‘like’ it or retweet it to their followers?  We’re all more likely to share an article, blog, video, or post if it’s engaging, humorous and / or includes informative content.   And remember, sharing one person’s content increases the likelihood of forming a connection that will ultimately lead to them sharing YOUR content.

Original – Original content is what search engines want to see.  Tell Your story as often as possible.  When you are strapped for time, it’s fair to re-post another’s article, but always slant the lead-in to fit your own personality and your own experience. Your expertise is where originality comes from.

Connectable – Does your message connect with people? Can your target market relate to what you’re saying? If your readers can’t relate to your message, they will not continue to engage.  Strive to provide information that is relevant to your audience, and helpful to their own target audiences.

Informative – Social savvy people want to be “in” on the latest and greatest trends and news.  If you can provide relative information (and make it easy for others to understand, re-purpose, and share, then = job well done!!) you will be rewarded.  How many Google searches do you perform a day?  I can’t even start to count.  The point is, you want to be found when your prospect is searching for your product of service.  Put it out there.

Authoritative – Do you know what you’re talking about?  (I’m going to go with a resounding “YES”)  Then talk about it often.  Be the pro at what you know.  Provide information, answer questions, join conversations and engage as much as time allows.  This will enable you to gain credibility with your prospects, and with search engines.  Be as active as possible.

Lively – People like to be entertained. Does your information include humor? Is it breaking news? Something brand new? New info is hot, it’s lively and if you’re the first one “in,” before you know it, you’ll be the voice of authority in your industry.

©David Rynne 2016

 

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