Oh, Have I Got Your Attention? 6 ways to make your Content Stand Out

The whole purpose of content marketing is attraction - to gain a prospects attention - to draw them into your world of content and provide value with your knowledge, information and experience. How do you make it stand out from all of the other content out there? You can hit every channel and follow formulas, [...]

This Sales Mistake You’re Making Is Like Throwing Away Free Money

When I first started my sales career as an overly aggressive outside salesman, we were taught to knock down doors for business, hunt out prospects, go in for the kill, and one-call close them. (Follow-ups were for losers who couldn't close on the first date.) In all my time on the job, I had never [...]